While they're brand-new to the U.S. market, Magnum bars have been in the U.K ... As soon as I removed the bar from its gold wrapper, I realized that this thing has some serious heft to it.

It will be sold under Magnum Gold?! branding. Unilever, owners of Magnum, says the campaign will build on the brand’s positioning “as the World’s Pleasure Authority.” Magnum Gold’s marketing plan will ...