Back in the day the “Just For Girls” stores were landmines for all things tween, filled with tie-dye sets, rainbow leggings ... first-day-of-school fashion, backpacks, pencil cases, crafts ...

LOS ANGELES (KABC) -- An 11-year-old Connecticut girl used her own experiences with ... She created the IV Pediatric Backpack, which has won a number of awards already. Watch Bri Winkler's report ...

When Sarah Murdough sat down with daughter Brady to buy the 6-year-old’s backpack ... “girl” colors that Brady preferred, and the site limited your patch choices to fairy, owl, heart ...