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"Developers should not utilise paid advertising as a business model in their game, such as requiring players to watch or otherwise engage with advertising in order to play, or gating gameplay ...

Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still ...

Valve has always had a strong stance on paid advertising, going as far as to ban games on Steam that have them.

Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based revenue models) from Steam. However, some sources report that these ...

A Steamworks documentation change explicitly states that games can't force players to watch ads, nor especially reward ...

“Developers should not utilize paid advertising as a business model in their game, such as requiring players to watch or otherwise engage with advertising in order to play, or gating gameplay ...

Valve is taking action against a growing issue in the gaming world: forced advertisements. This practice, often seen in ...

Valve has introduced new rules for their game developers, to reverse trends that most gamers may not have realized was already happening on their platform. As reported by GamingOnLinux, they have ...