Gen Z is set to become the highest-spending generation in history by 2030, transforming global markets with digital habits and values-driven buying choices.

While Gen Z grapples with navigating their own lives in the midst of global chaos, many remain optimistic and have chosen to ...

Additionally, Gen Z drinkers are more likely to drink in bars, restaurants or clubs than other adult drinkers. Almost half of Gen Z drinkers reported that a trade venue was their last drinking ...

This generation is so unserious. I love it,” one person wrote. “This generation is only afraid of pregnancy,” another joked.

Reporters moderated a virtual discussion with a Parkland survivor, the executive director of March For Our Lives, and ...

W nocy z niedzieli na poniedziałek zakończyła się akcja ewakuacyjna polskich obywateli z Izraela. Ostatni wojskowy samolot z ...

With the ongoing conflict between Israel and Iran and the threat of war in the Middle East, Gen Z are coping in the only way they know how... with humour. Often titled as the "most unserious" ...

As the summer shopping season kicks off, all eyes are on Gen Z—those born between 1997 and 2012 and whose purchasing power wields significant influence over market trends.

This isn’t merely performative — Gen Z actively integrates sustainability into their lives. They’re more likely than any other generation to research a brand’s ethics and environmental ...

This glossary aims to define and explain popular slang words and phrases of Generation Z (usually defined as people born between 1997 and 2012) and Generation A (anyone born between 2012 and now ...

For Gen Z, in particular, showing personality can mean leaning into self-deprecating humor. But as Parvez points out, the problem comes when that delivery starts to undermine ideas.

A Politico article highlighted the shortcomings Gen Z has when deciphering fact from fiction in the online age, posing the question of whether they are the "most gullible" generation.