Formula 1 has announced a landmark global partnership with PepsiCo that’s set to bring Gatorade, Doritos, and Sting Energy ...

PepsiCo is becoming the latest American consumer-facing brand to make a splash in F1, with a new arrangement that involves ...

From trackside branding to flavor-fueled fan activations, the beverage giant is doubling down on high-octane engagement – and it's not the only one.

Formula 1 and PepsiCo have announced a landmark multi-year global partnership that will see the beverage and snack giant ...

Additionally, Gatorade is rolling out another flavor that is reportedly exclusive to 7-Eleven and Speedway stores nationwide: ...

The NBA and Gatorade have extended their four-decade partnership for another eight years, while simultaneously expanding the brand’s sideline presence to include all playoff and NBA Finals games.