Speaking of a pet cradle rock, there was an actual pet rock invented, marketed and sold by marketing genius Gary Dahl (1936-2015). It was in 1975 when Dahl and his friends talked about the hassles ...

The show follows the unlikely journey of Gary ... stars as Dahl, diving into the role of a dreamer whose bizarre idea—marketed with witty instructions and packed in a cardboard “pet carrier ...

I've encountered more than a dozen articles touting the "brilliance" of Gary Dahl, the inventor of the Pet Rock. Each of these articles offers a near-identical summary of Mr. Dahl's unconventional ...

Some have even created “Pet Rock Care Guides.” The concept of the pet rock isn’t entirely new. It traces back to 1975 when American advertising executive Gary Dahl introduced it as a low-maintenance ...

The Pet Rock may be the definitive “toy” of the seventies. The first Pet Rock was created by ad exec Gary Dahl as a jokey rebuttal to his friends’ claims that regular pets were too darn ...

Pet rocks were a popular joke gift in the 1970s US, when their creator, ad exec Gary Dahl, sold 1.5 million of them for about $4 each. Now the rocks seem to be back, but in Asia, where they aren't ...

The '70s were a time when even rocks could become celebrities. Thanks to Gary Dahl, an advertising executive with a stone-cold idea, pet rocks became an unlikely fad in 1975. Image: Dahl gets ...

The host invited the actors to design their own pet rocks as she revealed: “The Gary Dahl, sold a million of these,” as she admitted: “It’s just so fun.” READ MORE: Carol Vorderman's ...