It won't fix the on-field play but the Colorado Rockies need a fresh logo, uniform, and even new colors in a total rebrand.

With NIL having more of an influence on college sports, it is becoming a fixture on Arizona high school sports as well.

Per TMZ, Morant copped a diamond chain with his logo on the pendant for over $100,000. The piece, purchased from the famed ...

After playing its first year without an identity, Salt Lake City’s NHL franchise officially has a sick new name, logo, and ...

Houston rapper Travis Scott will have his Cactus Jack logo worn by Spanish football giants FC Barcelona in the highly ...

What is DAMAC? Chelsea’s new shirt sponsor explained - Blues have played all season without a front-of-shirt sponsor, but ...

NCAA data and logos will be shared with sportsbooks for use for the first time under an expanded partnership with Genius ...

Yahoo Sports features an interactive NFL Draft guide that serves as the ultimate player research tool. The guide delivers player scouting reports and comps, draft news and the latest Yahoo Sports ...

Minnesota Timberwolves rookie Rob Dillingham is already making waves off the court, as his new RD4 logo and growing presence in the Nike basketball lineup are gaining widespread attention.

The NCAA is set to forge a partnership with sportsbooks after an agreement was reached to supply data from its championship events through Genius Sports, multiple outlets reported Friday.

Sportsbooks can use the data feeds to power live betting options, and the NCAA marks and logo can be used inside sports betting apps but not for outside marketing. The deal does not include ...