Despite routinely teasing the public with exotic design concepts, BMW leadership has confessed that producing a supercar is ...

BMW made quite a splash upon the debut of the 1 Series M Coupé back in 2011, as the compact proved such a resounding success ...

At one of the most important gatherings for the automotive design industry, held in Munich, legacy models and bold new ...

Experiential marketing has always been hard to measure. AI changes that. Brands can now attribute ROI not just to footfall or ...