This retro-inspired half-frame camera beat digital competitors, and here's why it won the Editors Choice R&D Award ...

It’s tiny, it has a one-inch sensor, it can’t shoot RAW, but I still think the Fujifilm X Half is fairly priced. Here’s ...

Fujifilm has a new pint-size addition to its X-series cameras coming in late June: the X Half. It’s an 18-megapixel ...

Fujifilm couldn't let Olympus, which introduced the TG-870 at CES 2016, have all the fun in the multi-purpose camera space.As such, Fuji has introduced the FinePix XP90, its new rugged point-and ...

The GFX100RF is a fantastic camera to handle and use, and it introduces handy dials (a digital teleconverter and aspect ratio dial). Utilizing Fuji’s X-Processor 5 to deliver fantastic ISO and ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Pre-orders for the Fujifilm X100VI and GFX100RF, pictured above, have been paused in the US ...

The best word I could use to describe Fujifilm’s new instant camera is “cute,” though it’s not as “cutesy” as the Instax Mini 12. Its rounded corners and gunmetal gray body are less ...

If you're looking to get more creative with your handheld photography and need a sensor larger than 35mm for the job, Fujifilm has a new mirrorless camera to show you. Committing to the idea of a ...

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. When Apple introduced the iPhone 15 Pro, Greg Joswiak, the company’s senior vice president of ...

home theater, smartphones, photography, and more. Fujifilm just announced its latest medium format camera, the GFX100RF. This one differs from the company’s other GFX models in two key ways ...

It was the first dual-format 35mm camera on the market that expanded the format instead of masking it, making sure that every exposure utilized the full area of the film. The Hasselblad XPAN… and the ...

And while snapping pics on your iPhone is a no-brainer, an easy piece of gear to help take the bash to the next level is an instant camera, like the Fujifilm Instax Mini, now on sale at Target.