Even the most creative marketing ideas can fall flat if they don't connect with the target audience in the right way.

Also achieving “Verizon Frontline Verified” status is Siyata, a vendor redefining mission-critical communications with ...

Verizon Frontline today announced that two more industry partners have joined the growing list of companies whose products have earned “Verizon Frontline Verified” status. With Radiav and Siyata now ...

One crucial segment has remained largely absent from the Artificial Intelligence discourse: frontline retail workers.

Rokt’s Sophie Donoghue shares how AI and real-time targeting at the transaction moment help brands drive growth and ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

What 100,000 frontline workers taught us about a $600B problem When workers don't show up at their jobsite, it hurts big time. How bad is it? Unplanned absences cost American businesses over $600 ...

Prosecutors say the CFA Institute's former marketing chief embezzled millions and bought a $150k engagement ring ...

We're witnessing the death of marketing as we know it, replaced by an AI-driven paradigm that's rewriting every rule in the playbook.