But how? And how much? A Post analysis of $125 million in payments reveals the patterns and disparities of a murky NIL market. It’s been three years since the NCAA started allowing college ...

It also provided a window on what those agreements generally may look like: lengthy, granting the schools wide-ranging use of athletes’ NIL and placing some significant limitations on the athletes.

While the NCAA continues to press for Congressional legislation concerning some standardization of college athletes’ activities making money from their names, images and likenesses (NIL), one of ...

Money will do that, and with college players finally getting the opportunity to be financially compensated while maintaining their eligibility, it should come as no surprise that NIL has taken ...

It wasn't until 2021 that the NCAA changed rules to allow students to profit from their name, image and likeness -- otherwise known as NIL. In 2025, McNeese men's basketball team manager Amir Khan ...

Jack Gohlke saw that immediately, thanks to his jaw-dropping three-pointers for Oakland University as a 14-seed last year, when he was approached with name, image, likeness (NIL) opportunities ...

When the NCAA adopted language that allowed college athletes to earn money—or benefit, as it was termed—from their name, image and likeness (NIL), it created a new chapter in amateur athletics ...

Tennessee quarterback Nico Iamaleava definitely won't be the last player to benefit from the modern NIL era in college football. Following Iamaleava's controversial holdout last week in which he ...

After meeting with Alabama head coach Nick Saban Thursday, President Donald Trump is reportedly considering an executive order to regulate NIL deals in college athletics. According to The Wall ...

Under NIL, athletes are able to be compensated for their name, image and likeness, but the system has few guardrails leading to astronomical payments and pitting rich universities against poorer ones.

GREENSBORO, N.C. — For the first time since the NCAA tournament expanded to 64 teams in 1985, the Sweet 16 is made up entirely of power conference schools. No underdog stories. No Cinderella teams.