Subscribe to our FREE Newsletter, or Telegram and WhatsApp channels for the latest stories and updates. If you’ve been following the “Most Photographed Lawson In Japan” saga, you already know this ...

Fujifilm’s 400-ISO film will now be produced in China, but it’s not known yet if the new film is Fujifilm’s own emulsion (Pic: Fujifilm) Fujifilm is to restart production of some colour negative films ...

With its ideal focal length and fast f/2 aperture, this lens aims to be not only the best portrait lens for GFX cameras, but one of the best Fujifilm GF lenses in the whole line-up, and a must-have ...

The beauty of the solitary, often snow-capped, stratovolcano, known around the world as Mount Fuji, rising above villages and tree-fringed sea and lakes has long been the object of pilgrimages and ...

The Fujifilm X-Mount has the most comprehensive native lens lineup of any of the APS-C mirrorless systems. Now that third party manufacturers like Sigma, Tamron and Tokina are making autofocus lenses ...

VIVA – Mount Fuji is one of the most beautiful mountains in the world in terms of shape and symmetry. The mountain is an important asset, in terms of its contribution to Japanese culture and geography ...

With a series of photos, Rihanna and ASAP Rocky take a modern phenomenon to a new level. By Vanessa Friedman The art form known as the “celebrity pregnancy photo shoot” has a new winning entry ...

Fujifilm’s film production status has ben the subject of much speculation over recent years (Pic: Kevin Dooley/Flickr) Fujifilm has admitted it mothballed its film production facility in Japan last ...

The Fujifilm Fujinon XF 50mm F1.0 R WR is an especially bright portrait prime for the company's X-mount cameras. As its super-fast maximum aperture (and corresponding premium pricing) might suggest, ...