Ford started its made-in-America campaign earlier this month. As the Detroit Free Press reported on April 3, Ford debuted a ...

CMO Sean Gilpin tells Campaign US how the Korean automaker is weathering the storm and agency vet Scott Zacaroli provides ...

Ford is likely to increase the price of its May production vehicles, due in dealerships in late June, if Donald Trump's ...

New tariffs of 10% on all imports begin April 5, with additional duties for certain countries to follow. Companies are using ...

Deutsche Bank analyzes how auto manufacturers are adapting their strategies in response to potential and implemented tariffs, ...

The Blue Oval says dealer showroom traffic is up "by double digits." But what happens when existing inventory runs out?

So color pretty much everyone surprised when, the day after the latest tariffs went into effect, Ford rolled out a splashy marketing push declaring it's opening discounted employee pricing up to ...

Ford is also investing over $500 million across several states to train auto technicians in its electrification strategy ... For America” to offer employee pricing to all Americans.

The 2024 Expedition discount dropped from $7,000 to $2,000 under the new pricing strategy. Just as the latest round of international tariffs rolled out, Ford announced it would extend employee ...