The Blue Oval says dealer showroom traffic is up "by double digits." But what happens when existing inventory runs out?

The 2024 Expedition discount dropped from $7,000 to $2,000 under the new pricing strategy. Just as the latest round of international tariffs rolled out, Ford announced it would extend employee ...

Some have speculated that Ford’s employee pricing initiative is a way to get folks to buy vehicles from the manufacturer. Q1 of 2025 saw a 1 percent sales dip in Ford vehicles. This could be ...

Ford is likely to increase the price of its May production vehicles, due in dealerships in late June, if Donald Trump's ...

Ford is offering employee pricing on most 2024 and 2025 model vehicles. All Ford and Lincoln models except the F-150 Raptors, 2025 Super Duty pickups, and Expedition are included. The Lincoln ...

Ford is responding to President Trump's trariffs on imported cars by opening up its employee pricing program to the general public—a dramatic shift in strategy as competitors consider raising ...

Ford and Stellantis both announced new employee pricing incentive programs this ... across its brands for 2025 as part of a broader strategy to stimulate sales. The company just halted production ...

Ford Motor Company unveiled a new campaign Thursday offering employee pricing to all U.S. customers ... Other automakers have opted to change their strategies to avoid the tariffs.