Programmatic turns out to most popular method for promoting ads on digital platforms, accounting for 88% of total ad ...

Flipkart has launched a new campaign that celebrates finding joy in the imperfections, by creating an interactive shopping ...

YouTube secured 28 percent of digital ad impressions as overall ad impressions surged 12.7 times since 2020 while programmatic advertising dominated with 88 percent of total transactions in 2024.

From grand romantic gestures to love stories with a twist, brands put the spotlight on love with topical ads. So grab some ...

Tavleen Bhatia, Director - Chief Marketing and Revenue Officer, Cleartrip, speaks of the OTA’s strategy to focus on loyal ...

Forget the usual Valentine's Day clichés! Flipkart Minutes is turning gift-giving on its head with its new "Rift to Gift" campaign created by 22feet Tribal Worldwide India. The campaign's core idea?

As India’s e-commerce market surges past $160 billion, Unicommerce is looking to expand beyond transaction processing into ...

Jio and Airtel are offering recharge plans that offeer free JioHotstar subscription, allowing users to stream exclusive ...

From ancient rituals to digital-age consumerism, this is how marketing—and by extension capitalism—reshaped the way we ...

Lalatendu Das, CEO of Publicis Media South Asia, spoke exclusively to e4m on the declining share of TV in ad spends, the ...

Valentine’s Day, observed globally on February 14th, is widely recognized as a celebration of love and affection.

According to the Pitch Madison Advertising Report (PMAR) released today, the country's AdEx is projected to reach Rs 1.2 lakh ...