Global attention from the impending high-profile inductions of Roger Federer and Serena Williams helped drive the makeover.

The Super Bowl isn't brought to you by the letters "R" and "F," but a commercial for On sportswear starring Roger Federer and Elmo stole the show before it even aired during the game. The ad plays ...

By cleverly tackling the widespread uncertainty about the brand’s logo, the advertisement turns it into a viral joke, reaching millions. Federer has been a major investor in On since 2018, helping to ...

The ad stars Federer and Sesame Street's Elmo playfully clearing up any confusion around On's brand name and logo in a memorable way. Below is a sneak peek at the great new video. "As On continues ...

Roger Federer clinched 20 Grand Slam singles titles during a superb career (Picture: Getty) Roger Federer has named his toughest tennis opponent of all time and admits he ‘struggled’ when ...

RF is one of tennis’ most iconic logos. Yet, when it comes to branding, Federer probably played the SABR as often as he deployed the iconic RF logo throughout his career. In fact, when Federer ...

Tennis legend Roger Federer has both Swiss and South African citizenship thanks to his parents Clive Brunskill/Getty Roger Federer is certainly most well-known for his career as a professional ...

Throughout a career that put him among the best tennis players of all time, Roger Federer has had a steadying presence driving him to greatness. He has often cited Miroslava "Mirka" Federer ...

Nadal with his astonishing 14 French Open victories? Federer, the first man to win 20 Grand Slams? Or perhaps a player from an earlier era – Rod Laver – who swept all four Grand Slam titles in ...

Asif Kapadia and Joe Sabia's film started life as a home-video tribute to the last days of Federer's tennis career, and that's still how it feels. By Daniel Fienberg Chief Television Critic When ...

While shooting a recent campaign for Louis Vuitton with tennis champions Rafael Nadal and Roger Federer, in the Dolomite Mountains in Italy, she was seen using a Sony camera, however, the logo was ...