Federer’s first-ever Super Bowl commercial ... On to effectively vie with industry behemoths, including Nike and Adidas. ON is expanding its clothing line beyond shoes, which surpassed CHF100 ...

Federer-backed On, Decker's Hoka starting to take more retail shelf space from Nike, Adidas Upstart footwear brands such as On Holding and Hoka are grabbing more shelf space at retailers globally ...