We think these are the best Fujifilm cameras for astro and photography, so watch out for savings on Prime Day this July 8.

Ads for the Polaroid Flip, placed in tech-heavy locations, say real moments are worth more than digital distractions.

While the X100VI and X-M5 remain out of stock at Fujifilm’s US website as well as many US retailers, the X-T5-JP recently changed from out of stock to in stock on the manufactur ...

The problem? The X Half lacks features that many serious photographers consider to be must-haves – there are no RAW files and ...

With its sharp lines, minimalist controls, and a sensor that captures life with breathtaking clarity, the Fujifilm GFX100 RF could easily be my forever camera. And yet, as someone who lives behind a ...

With Canon, Nikon, Sony – and pretty much every other camera maker – now having hiked prices in response to blanket tariffs, ...

Fujifilm has a long history in film, being one of the leading producers of 35mm film stock. And it found a winning formula ...

Meroë Marston Morse joined Polaroid just weeks after graduating from Smith College—and quickly rose to become one of the iconic company's most visionary leaders. She's seen here in a test ...