Fujifilm has a long history in film, being one of the leading producers of 35mm film stock. And it found a winning formula ...

With Canon, Nikon, Sony – and pretty much every other camera maker – now having hiked prices in response to blanket tariffs, ...

Say cheese. We’re keeping tabs on the best camera discounts from Amazon's annual summer sale so you can snap, shoot, and ...

The problem? The X Half lacks features that many serious photographers consider to be must-haves – there are no RAW files and ...

The viral popularity of the Fujifilm X100VI has bled into the brand's other cameras, making cameras like the X-M5 and ...

The thing that stood out most to us, when we first got our hands on the X-E5 was that Fujifilm has been listening to its ...

Fujifilm's X half is a digital reimagining of the half frame film camera, complete with vertical photos and a unique Film ...

Meroë Marston Morse joined Polaroid just weeks after graduating from Smith College—and quickly rose to become one of the iconic company's most visionary leaders. She's seen here in a test ...

The best Fujifilm cameras are sublime for photography and video alike. Sam Kieldsen and the AP team select the best we've ...

The Fujifilm X100VI retails for $1,599 / £1,599 at all retailers right now, which we don't expect will change for a long, long time due to this camera's popularity.

Naturally, the product release cycle keeps on keepin’ on, though actually keeping track of every new gadget and hi-fi release ...