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The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here's a look at her "culture-to-cart" approach.
For a man who drives race cars for a living, Lewis Hamilton has more going for him than a turbocharged V6. Since joining the ...
From M&S to Duolingo: banter between brands on social media gets people buying – but there’s a catch
The line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume ...
The rules of digital branding and marketing have fundamentally changed. For entrepreneurs and businesses striving to stay ...
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