But they sit in one broad category — the $1.2-billion domestic hydration market. “Hydration drinks are different from colas ...

With countless ‘right’ morning drink recipes online, the overload of options has only led to confusion—what to actually drink ...

The India vs. Pakistan match is more than just a game; it’s an emotion, a battle between cricketing giants, and an ultimate ...

Amul, Parle Agro, Reliance Consumer Products and Dabur are expanding their ₹10 beverage offerings to meet rising demand for ...

Music and coffee have a natural connection. Coffee gives you the energy to keep going, and music amplifies that feeling. Together, they create an experience that’s both uplifting and grounding ...

Brutal heatwave in Feb? Pune, Hyderabad, Mumbai are already feeling the burn of summer. As dehydration spikes, know dos and don'ts to prevent heat exhaustion.

Reliance through its FMCG arm Reliance Consumer Products Ltd (RCPL) has entered into the sports hydration drink segment with ...

Fukra Insaan and Triggered Insaan's new hydration drink, Fokus, has drawn criticism for closely resembling KSI and Logan Paul's Prime in design and ma ...

The latest season of Shark Tank India 4 witnessed a dramatic moment when ... Founders of Utopian, a health drink brand, sought Rs 40 lakh for 1.8% equity, valuing their company at Rs 22.22 crore.

While the declining demand for soft drinks might seem like a positive development, many Gen Zers in India are instead opting ...

The fourth episode of Pariksha Pe Charcha 2025 featured Rujuta Diwekar, Shonali Sabherwal, and Revant Himatsingka, who shared ...