Adding email to your holiday marketing mix is a must. Email continues to generate the highest ROI of all digital channels, with some sources reporting averages as high as $44 for every dollar spent.

“The more individualized an email is, the more likely consumers will respond to it,” says Christopher S. Penn, vice president, Marketing Technology, SHIFT Communications.

Many B2B entrepreneurs claim this email marketing ROI is fabricated. Their businesses spend fortunes on email marketing campaigns, but they don't receive this return. Some of these businesses are even ...

Implementing these tactics in a Black Friday marketing strategy straight through Cyber Monday will increase brands’ helping of that $35.3 billion pie.

Email marketing is an effective sales and customer engagement strategy, but doing it correctly takes work. To achieve the best return on investment (ROI), you need high-quality, relevant content, ...

Connecting with customers through email earns between $30 - $50 for nearly every dollar invested. Here are 5 ways to increase sales with email marketing.

Learn top ecommerce marketing tactics—from SEO to social ads—that drive traffic, increase conversions, and grow your online store in 2025 and beyond.

Email marketing is a long-term process, from developing an email list, to evaluating the performance of the email campaign once the e-blasts are sent.

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