In the world of digital business, visibility alone is no longer enough. Brands need a marketing approach that not only ...

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

Litmus's Jaina Mistry offers email newsletters represents a significant opportunity for brands looking to build authentic ...

E-commerce conversion rates aren't set in stone. While they naturally fluctuate with market trends and changes in consumer ...

In the world of digital marketing, understanding how customers make their way through your sales funnel is crucial for improving your conversion rates and driving business growth. One of the most ...

From funnel performance to promotion effectiveness, from checkout completion rates to loyalty engagement, merchants can track ...

The problem? 61% of these same marketers say it’s their biggest challenge. This gap exists because most aren’t implementing ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

Consumers today are more concerned about data privacy than ever before. Frequent data breaches and strict regulations like ...

To better understand and communicate your marketing strategy, consider using tables and graphs to visualize key data and ...

across platforms that support your marketing funnel. Ideally, the content should align with one of the funnel stages: Awareness, Consideration, or Conversion. A content plan helps ensure alignment ...

GA4 will make pay-per-click (PPC) marketing efforts easier and more efficient, allowing for more data-driven decisions, better tracking for conversion events, and more of a focus on digital marketing ...