B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

Litmus's Jaina Mistry offers email newsletters represents a significant opportunity for brands looking to build authentic ...

In the world of digital marketing, understanding how customers make their way through your sales funnel is crucial for improving your conversion rates and driving business growth. One of the most ...

From funnel performance to promotion effectiveness, from checkout completion rates to loyalty engagement, merchants can track ...