In the summer months, you’ll find me scurrying from air-conditioned place to air-conditioned place and complaining quite a ...

E.l.f. Beauty acquired Hailey Bieber's Rhode brand for $800M, potentially reaching $1B. This marks E.l.f.'s largest ...

Don't sleep on e.l.f.'s skincare offerings, like this fragrance-free face cream. Formulated with hyaluronic acid, squalane, ...

And one highly affordable makeup primer, coming in at just $10, has been all the rage on TikTok lately: e.l.f’s Poreless Putty Primer. The viral primer is touted as a way to erase pores and keep your ...

We may earn commission on some of the items you choose to buy. “Blush placement can change your final makeup look completely,” says makeup artist and lead brand educator of Make Up For Ever ...

Collectibles On SI has a First Look at one such insert: Entrepreneur Elf's Favorite Entrepreneurs, a collaboration between VeeFriends, Topps Chrome, and some of the most prominent entrepreneurs in ...

The Poreless Putty ... makeup primer it doesn’t leave my face feeling cakey and it's great for dry skin!!!” Whilst a third agreed: “This is my favorite primer to use from ELF that I have ...

I'm a self-proclaimed blush snob, and the Luminous Putty Blush is a constant at the forefront of my makeup regimen. It's lightweight, buildable, the perfect amount of glowy, and of course ...

Throughout the 2020s, one makeup category in particular surged in popularity, sparking a wave of buzzy beauty launches: blush. Since the start of the year, innovative and game-changing blush ...