Muck Rack, the leading provider of award-winning PR software built for how brands and agencies work, today announced the launch of global Press Release Distribution. This new capability enables PR ...

So how can drugmakers best revamp strategies in earned media to “cut through the noise” of industry coverage and perception? In a new Q&A series, Pharm Exec will capture insights and learnings on such ...

Banter, an independent brand experience agency, has appointed Andie Crawford as its first Head of PR and Social, marking an ...

Retail media stands to benefit from the AI revolution, but there are unique challenges in implementing it in this sector of ...

Crawford will bring her experience across PR, earned media, influencer strategy, and content marketing areas to grow Banter’s offering to “drive engagement, conversation and cultural relevance”.

What does it take to judge the best in marketing? Mastercard’s Pratik Sood and Hasbro’s Jessica Murphy reflect on a day of ...

People spend their time or money with those they trust. A great way to win that trust is through thought leadership, where ...

Noon Capital has officially launched its public beta in January, entering a saturated stablecoin market with a sharp focus on ...

Banter, the independent brand experience and engagement agency, announced the appointment of Andie Crawford as its first-ever ...

For years, the strategy worked. Poilievre got an outsized amount of earned media attention. He went viral frequently in both Canada and globally, often for his clashes with the press. In ...

Marvel has referenced the industry darling A24 in its "Thunderbolts*" advertising, and nodded to stunt-heavy movies like "Mission Impossible." Will it be enough to cure superhero fatigue?

The party focused on earned media and offline engagement ... the right place at the right time. “Campaign strategy—creative, message and media—is becoming more critical than ever, ...