So how can drugmakers best revamp strategies in earned media to “cut through the noise” of industry coverage and perception? In a new Q&A series, Pharm Exec will capture insights and learnings on such ...

Learn how to scale earned media in 2025 by thinking like a publisher. Discover proven strategies from Zillow, NerdWallet, and HubSpot to create newsworthy content, build SEO authority, and drive ...

Through debunking common misconceptions and illustrating its impact across the marketing sales funnel, this article urges C-suite members to embrace earned media as a key driver of sustainable ...

This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands. Earned Media excels at generating culturally salient, ...

Quick, authentic responses to trending topics can drive significant shares, especially when combined with paid and earned media strategies to boost visibility and engagement. Build a response ...

While his approach isn’t as outlandish as the recent “Choose Your Fighter” stunt by House Democrats, his social media ...

People place more trust in "owned" media such as branded websites (58%) and permission-based email (50%). Below, other findings from the Nielsen study, which also explored various advantages of ...

As part of a broader marketing and PR strategy, owned media works alongside paid and earned media to ensure a cohesive brand presence across multiple channels. While earned media and shared media ...