Earned media can be an incredibly powerful tool to establish trust and create brand awareness for companies of all sizes. But sometimes, communications and marketing professionals need further ...

Opinions expressed are those of the author. In my previous article, "Why Earned Media Is The Corporate Rainmakers Best Friend," I defined earned media and explained its role in advancing corporate ...

Fine-tune your messaging by citing a sentence from earned media that explains the value and capabilities of the app. Place your logo next to the quote and consumers will intrinsically understand ...

A well-rounded communications strategy includes activities aimed at generating earned and owned media content. On their own, each option can be tremendously valuable for businesses at all stages ...

advertising, and you've achieved the trifecta of marketing: owned media, earned media and paid media. Enter the digital revolution, which dramatically reshaped the way that lawyers and firms ...

Odds are you have probably heard of this marketing term by now: paid, owned and earned media. But what on earth does it mean? And how does it get you more leads? Since marketing budgets are ...

"We continually see brands looking for ways to break through in a media landscape that is constantly in motion and increasingly noisy, but once again we see that earned media is at the core of ...

Rebecca will be joining us to share insight on how to build an effective earned media strategy for your startup, building on her deep expertise developing effective communications programs for ...