Earned media can be an incredibly powerful tool to establish trust and create brand awareness for companies of all sizes. But sometimes, communications and marketing professionals need further ...

A well-rounded communications strategy includes activities aimed at generating earned and owned media content. On their own, each option can be tremendously valuable for businesses at all stages ...

Good stories are compelling, newsworthy and relevant. Compellingness consists of having hooks that draw audiences in. Newsworthiness comes down to being timely. Relevance involves being a topical or ...

Fine-tune your messaging by citing a sentence from earned media that explains the value and capabilities of the app. Place your logo next to the quote and consumers will intrinsically understand ...

advertising, and you've achieved the trifecta of marketing: owned media, earned media and paid media. Enter the digital revolution, which dramatically reshaped the way that lawyers and firms ...

Traditional paid media, once the backbone of marketing strategies, is becoming increasingly irrelevant. Instead, earned media and owned media are taking center stage, offering unparalleled ...

Odds are you have probably heard of this marketing term by now: paid, owned and earned media. But what on earth does it mean? And how does it get you more leads? Since marketing budgets are ...

It’s called “earned media” — meaning, I guess, that the attention is earned rather than bought and paid for. No one earned it more than the Human Fly, who lost his grip about 10 stories up ...