There’s blonde, and then there’s platinum blonde. The kind of hair color ... with dark hair, you’ll need multiple sessions (and yes, purple shampoo will become your new best friend).

It’s low maintenance. It’s lived in. It’s saving people money at the hair salon. Enter: “recession blonde,” a hair color that ...

If you’re a bleached blonde ... hair masks (purple shampoos are too drying) for years to balance my colour out and achieve a unique caramel shade that I’ve never managed with a hair dye.