The actor known globally as "the most interesting man in the world" is returning to advertising after a year-long hiatus — and now he's shilling for a new alcohol brand. More from Retail The ...

In 2006, he booked the role of a lifetime: the spokesperson for a Dos Equis beer campaign that soon made him known to millions as "The Most Interesting Man In The World." Goldsmith lived and ...

At the beginning of 2007, Dos Equis brand equity was going nowhere ... We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

A Small Fish in an Overcrowded Pond: In 2007 Dos Equis was a little-known beer brand ... We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.