Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant Amazon. Here's why RTB is inevitable.

Taboola struck a deal with Microsoft to sell display ads for MSN.com, Microsoft Outlook, Games and Microsoft's broader Office Suite, Taboola founder and CEO Adam Singolda told Axios. Why it ...

More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.

One of the major challenges is banner blindness—the tendency of users to ignore display ads altogether, especially when they are accustomed to seeing the same format repeatedly. As users become more ...