B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

Healthcare’s digital transformation promises convenience but risks distancing patients. Jay Crowson of Acxiom Health says the ...

Turn your passion into a rewarding profession with Ohio University’s online associate's in Equine Studies. Build useful ...

Why market to millions of unique customers when you can instead work with a select group of thousands who can resell your ...

Health care organizations working with marketers, independent sales representatives, advertising, and other consulting support to promote sales ...

Meta tags are levers of control – not just code. Use them to boost visibility, drive clicks, and shape how AI sees your ...

Attracting ‘proper’ mining companies could bring peace, say experts COVER STORY | RONALD MUSOKE | Barrick Gold Corporation ...

Machine learning is no longer just a tech buzzword. Businesses face constant pressure to stay competitive in an ever-changing digital environment. Many feel overwhelmed by the rapid pace of change […] ...

This article explores how businesses can leverage QR codes and augmented reality to enhance direct mail marketing campaigns.

The holiday shopping season is coming, and with it come some of the biggest opportunities to boost sales for ecommerce brands ...

SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to ...

Franklin Madison, a leading provider of insurance engagement for financial services industry, is excited to announce the official launch of Franklin Madison Direct, bringing together SeQuel Response ...