LONDON--(BUSINESS WIRE)--Global procurement intelligence advisory firm, SpendEdge, has announced the release of their ‘Direct Mail Market Procurement Research Report.’ The insights and data in ...

USPS postage rates are set to largely increase on July 10, 2022. It’s not all bad news in that direct mail still is very effective and driving response, we just have to get more creative to save ...

For mailers, the challenge crossing the intangible threshold that prompts an addressee to open a piece of direct mail rather than discard it unopened or allow it to languish in some never-to-be ...

Through comparative testing between mail pieces that did and did not utilize MindFire (Booth N2272) personalized URLs, here’s how Summit Direct Mail was able to deliver a better solution and ...

But with the right flexibility, direct mail can remain a stable, cost-effective part of your marketing mix, no matter what’s happening around it. 2. Take A More Targeted Approach ...

The pandemic, inflation, supply chain interruptions, and rising interest rates have done little to dampen insurance industry enthusiasm for direct mail marketing, Goldman told a recent Society of ...