Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune ...

Beautifully designed and thought-provoking direct mail can arguably create a much stronger impact than digital campaigns – even more so when it uses an innovative format to grab attention and is ...

We need a massive, long-term, consistent campaign — on social media, in broadcast, online and print advertisements, on ...

We need to tell the truth about the chaos Trump’s second term is already unleashing and its consequences for programs and ...

A WOMAN who was sexually assaulted by a predator postman killed herself while on the phone to Royal Mail. Carly Wealleans was ...

Omni Online Strategies, a renowned cold email marketing agency, introduces its 2025 roadmap, emphasizing Unified Direct-Mail & Email Outreach.

This campaign started in such promising fashion for Monaco, but the principality club’s midweek Champions League exit means ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively. Learn more!

An investigation is underway into possible campaign violations leading into ... "They were certainly targeted by ungodly amounts of direct mail and text messages," Perret said.

The Conservative Party is calling on Liberal leadership candidate Mark Carney to proactively disclose any potential financial ...