Want to smell like a star? While plenty of Hollywood guys have featured in fragrance campaigns over the years — who could ...

Cologne has always been an unfailing gift for the men in our lives—and with Father’s Day just around the corner, it’s the ...

After nine years at the helm of Dior, Maria Grazia Chiuri bids farewell to the iconic French house, leaving behind quite a legacy. As Dior’s first-ever female creative director, Chiuri has reshaped ...

Even before I became a beauty editor, I’ve longed to find the best Tom Ford colognes and perfumes. While many fragrance ...

Discover how Arabian scents are captivating global markets, challenging legacy brands with unique notes and rich storytelling ...

Consider this your handy guide to fragrance types, including how long each one lasts, the notes they typically feature, how ...

Porsche is the world’s most valuable luxury and premium brand for the eighth year running, while Chanel is the ...

This year’s standout watches are less about flash and more about elegant, considered design. Think scaled-down case sizes, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Jennifer Lawrence is the latest to wear a Dior recreation at Cannes Film Festival. The brand ambassador was styled by Jamie Mizrahi on Saturday for the premiere of her new film “Die, My Love,” where ...

Robert Pattinson has been the face of Dior Homme since 2013. However, the actor revealed that he is not a fan of many other fragrances. "I hardly ever wear fragrances. If I wear a fragrance ... was ...

(Online fragrance platform Scentbird has seen 45 percent to 50 percent growth year over year since 2022, so the interest is genuinely strong ... like Jo Malone and Dior now offer hair mists ...