LVMH’s scarcity-driven strategy preserves brand equity and pricing power, enabling strong margins and resilience even during ...

After nine years at the helm of Dior, Maria Grazia Chiuri bids farewell to the iconic French house, leaving behind quite a ...

Even before I became a beauty editor, I’ve longed to find the best Tom Ford colognes and perfumes. While many fragrance ...

Dior's first Paris boutique opened in 1946, and this new boutique reflects its original opulence with a sleek marble and ...

Discover how Arabian scents are captivating global markets, challenging legacy brands with unique notes and rich storytelling ...

Summer is approaching, and one of the key scents during this season is citrus. Compared to strong fruity notes or musky woody ...

Consider this your handy guide to fragrance types, including how long each one lasts, the notes they typically feature, how ...

Porsche is the world’s most valuable luxury and premium brand for the eighth year running, while Chanel is the ...

This year’s standout watches are less about flash and more about elegant, considered design. Think scaled-down case sizes, ...

We think chairman and CEO Marc Puig has done a commendable job sharpening Puig’s premium focus and expanding its brand collection through acquisitions, thus positioning the small beauty product maker ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Jennifer Lawrence and Robert Pattinson attend a dinner in Cannes, plus Pedro Pascal and Joaquin Phoenix, Matt Damon and more.