Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

Ads display a QR code that can be scanned to access a digital scratch-off sweepstakes with prizes including movie tickets, flight vouchers and more.

Once confined to backstreet markets and informal stalls, counterfeit trade in Kenya has evolved rapidly and alarmingly into a more complex, digital, and mainstream phenomenon. The 2024 National ...

A strong cybersecurity profile protects your marketing assets by reducing the risk of a successful attack and by implementing a comprehensive backup strategy that includes both onsite and offsite ...

Whether designing for packaging, websites, or marketing materials, find the best 3D mockup software in these 8 tools to bring ... computers, and other digital devices. All you have to do is select ...

PR and digital marketing produce more emissions than aviation, yet their environmental impact often goes unnoticed. Before we tell others to act, we need to look at our own industry’s footprint. When ...

Tight marketing budgets, teething issues when implementing AI, and trouble keeping up with consumer needs have all created a challenging digital marketing space for marketers in 2024. Yet, despite ...

Search Engine Land » SEO » 13 digital marketing trends you should plan for in 2025 Chat with SearchBot Please note that your conversations will be recorded. Ready for another transformative year ...

Getty Images / grinvalds In today’s business landscape, digital marketing is an essential aspect of any marketing plan. Digital marketing helps businesses attract and target new customers and ...

The State of Digital Marketing in India 2023-24 E-commerce is the fastest-growing segment, with an increase of 43 per cent (FY 22 vs. FY 23), and FMCG grew by 30 per cent, stated "The State of ...