As Generative AI tools transform the marketing landscape, businesses must reimagine how they engage audiences across digital ...

FLOWERS and chocolates are always a classic gift combination, but wouldn’t it be great to give the special woman in your life something just as extraordinary as she is? It’s time to step up your ...

Ads display a QR code that can be scanned to access a digital scratch-off sweepstakes with prizes including movie tickets, flight vouchers and more.

Lazada is investing US$100 million into its LazAffiliate Program as part of a broader push to drive performance-based digital ...

Investment aims to deepen brand–creator partnerships and boost performance-driven marketing for brands and sellers in Southeast Asia New ...

Strategic investment will boost performance-driven marketing for brands and sellers Affiliates to gain higher commissions and ...

WWD Voices taps into Fairchild Media's Beauty CEO summit event, with Jaime Elden of Listrak discussing how data-first ...

Awards mark the first regional recognition platform solely focused on creative excellence in retail advertising and marketing ...

Lazada and Shopee have become the dominant players in the Philippine e-commerce landscape, virtually shaping how Filipinos shop online. These platforms have revolutionized retail by making a wide ...

E-commerce leaders are proposing the government establish a national e-marketplace as an alternative for local small and ...

In an era driven by rapid technological advancements and a digitally savvy population, traditional marketing approaches have taken a backseat to more dynamic and targeted digital strategies. Digital ...

For sellers, this feature can help reduce marketing and operation costs for sellers, improving sales efficiency. AI-generated Summaries: Lazada’s AI can summarise customer feedback, providing ...