Sometime last year, I shared a summed-up article on the state of digital and social media data for the world, for 2023/24. Today I am sharing the data for Tanzania on the state of digital performance ...

When it comes to promotional marketing, standing out in a crowded marketplace can feel like a constant challenge.

WWD Voices taps into Fairchild Media's Beauty CEO summit event, with Jaime Elden of Listrak discussing how data-first ...

Awards mark the first regional recognition platform solely focused on creative excellence in retail advertising and marketing ...

E-commerce leaders are proposing the government establish a national e-marketplace as an alternative for local small and ...

In an era driven by rapid technological advancements and a digitally savvy population, traditional marketing approaches have taken a backseat to more dynamic and targeted digital strategies. Digital ...

When students decide to major in accounting, marketing is not at the top of their minds. While accounting students are likely required to take a marketing class as a business core requirement, it is ...

Mastercard isn’t renewing its corporate sponsorship of the New York City Pride March, the city’s annual march for LGBTQ rights, for 2025. The financial services giant has supported Heritage of ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

Mattison shared those numbers during a conversation about using AI tools to assist with the staggering volume of advertising and marketing materials that flow through Disney’s digital pipes.

This continued reliance on cash stands alongside the explosive rise of digital payments: UPI alone processed over 131 billion transactions worth ₹181 trillion in 2023-24, up from just 6.9 ...