I write about modern marketing, creative ideas and evolving careers. Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of ...

Her expertise is in personal finance and investing, and real estate. Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other digital means to ...

Read the pitch deck it used to persuade venture-capital ... customer's data on how much the customer spends across marketing channels — both digital and offline, such as billboards and subway ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

When Boeing CIO Ted Colbert added the title of SVP of Information and Analytics to his role, there was good reason for the promotion. Ted is a champion of data analytics within the company and is ...

Consumers are in an era of non-stop self-care, made possible by digital tools ... able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...