Insight communities are evolving beyond traditional demographics, with brands shifting towards deeper, interest-driven ...

Introduction: The global smart contact lenses market is experiencing an exciting transformation, fueled by cutting-edge ...

Demographics are unfairly demonised but that’s because marketers aren’t using them correctly, argue Everyday People’s Ian ...

India’s favorable demographic conditions have added 0.7% points per annum to its GDP per capita growth from 1997-2023. This ...

The iGaming industry has grown exponentially in recent years and has made the challenges of providing personalized ...

Asia Pacific healthcare IT will grow by 16.8% annually with a total addressable market cap of $1,098.6 billion over 2022-2031, driven by the increasing volume of patient data, rising digitalization of ...

The pulse oximeter market has emerged as a cornerstone in the healthcare sector, driven by the rising awareness of health monitoring and the growing demand for non-invasive diagnostic tools. This ...

Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...