By directly appealing to Southwest’s elite members who may feel alienated by the new baggage fees, Delta positions itself as a customer-centric alternative that values loyalty and offers real ...

Ahead of the busy summer travel season, the Georgia airline announced that Southwest A-List and A-List Preferred Members can earn elite status if they switch loyalty to Delta. How it works is th ...

elite status and more Delta SkyMiles' status match offer makes it easy to switch your loyalty from another airline, and Southwest elite members can get a higher status tier when they enroll by Sept.

Delta Air Lines is joining other carriers in trying to poach Southwest Airlines loyalists with a temporary status match offer. Weeks after the Dallas, Texas, company set off loyalist outrage by ...

As reported by Andrea Guzmán of the Houston Chronicle, Delta Airlines is directly targeting Southwest customers by offering elite status for switching loyalty to Delta instead. "Delta's latest ...

Southwest’s international airline partner, Icelandair, offers limited benefits for loyalty members. As a Rapid Rewards member, you can earn Rapid Rewards points, tier qualifying points ...