If you’ve been watching recent episodes of WWE SmackDown, you’ve likely discovered that Solo Sikoa is one of the brand’s funniest superstars pretty consistently. After being relatively quiet during ...

Reebok announced in April that Reese had signed a multi-year extension, making her the second WNBA athlete to have a ...

Traditionally, the people responsible for positioning brands have concentrated on points of difference—the benefits that set each brand apart from the competition. Maytag is distinguished by ...

Nike’s Jordan brand is back with another exclusive sneaker release—Air Jordan 1 High OG ‘Ruby’. These shoes sparkle like Dorothy’s red slippers from the Wizard of Oz and will have your feet saying, ...

For better or worse, in today’s world everyone is a brand, and you need to develop yours and get comfortable marketing it. A version of this article appeared in the May–June 2023 issue of ...