Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

At a moment when retailers must optimize every facet of their business to remain competitive, a unified data strategy isn’t ...

Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data ...

Palantir's strategy of building software for defense and intelligence agencies has taken off, and Silicon Valley is following Karp's lead.

AI is now a key business consideration. BI's series AI in Action explores how company leaders create infrastructure and ...

Apple is upgrading its AI model training with a privacy-first approach by using on-device email data from users who opt in. Here's what we know so far.

long-term strategy tailored to its unique coastal geography and dense urban population. “There is an urgent need for cities like Mumbai to develop HAPs that are based on local climate, demography, and ...

What metrics do business and tech leaders trust for measuring ROI on dataops, data governance, and data security? We asked ...