Can marketers ever be truly satisfied with effectiveness metrics, or is too much data, an obsession with accuracy and ...

Behavioral information from an Apple Watch, such as physical activity, cardiovascular fitness, and mobility metrics, may be ...

Apple researchers developed an AI model trained on behavioral data collected from wearables, and it performed surprisingly ...

The heart of public relations is still very human-centric. Intuition, empathy and creativity remain essential. But when ...

Revolutionize your marketing. Achieve radical transparency & real-time insights in an AI-powered media world. Drive business ...

Meet the latest lightweight, screen-free fitness tracker built for passive health monitoring in this Amazfit Helio Strap ...

In an enterprise world drowning in dashboards, one truth keeps surfacing: Data isn’t the problem—product thinking is.

At the core of the Connecticut data privacy law is transparency rights that give consumers insight into the collection, use ...

Google explains when it makes sense for a business to hire an SEO and which red flag to watch out for when choosing a search ...

Apple has devised a new AI model for the Apple Watch that can interpret all the health data the wearable combines to predict ...

After losing more than half their congregations in Alabama, United Methodist leaders are rethinking how they measure success ...

Political analyst Mark Halperin said on Fox Business Friday that Zohran Mamdani has an 85% chance of winning New York’s ...