Though he's frequently stated otherwise, UFC President Dana White is not a co-founder of ... The brand recently resigned as the Official Whiskey of the UFC, propelling it onto the screens of ...

TKO Boxing is also under White's umbrella and is looking to make moves in the boxing promotion space. Dana has ownership in and helps to promote Happy Dad and Howler Head Whiskey. And White also ...

According to MMAWeekly.com, Dana White provided a disappointing update ... including the No. 12 Irish whiskey brand. He then released a statement declaring his innocence in the matter.

Following the verdict, sponsors dropped the Irishman including the Proper No. 12 Irish whiskey brand ... the event due to a foot injury. UFC CEO Dana White was asked about McGregor making a ...

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