A small business needs to protect its intellectual property, which includes its business name and logo. These items distinguish the business from the competition by generating brand recognition ...

Logos add a company's identity to every aspect of the materials and communications it produces. From applying your logo durably on products to incorporating it on shipping cartons that help ...

A New York Yankees logo may be among one of the most recognizable logos in sports, but on Saturday in the Champions League ...

Fresh Air Solutions owner Dylan Deatley says another company by the same name could confuse potential customers with ...

Antonio Filosa, former leader of Jeep brand and chief operating officer for the Americas, takes over after Carlos Tavares ...

My wife, Heather, and I moved to Austin, Texas, where I’d grown up, and I used the physical and psychological separation from the company to do some soul-searching. Explore HBR HBR Store About ...

Christopher Wiese currently works at Energy Vault Holdings, Inc., as President-EV Labs. Mr. Wiese also formerly worked at Bell Laboratories, Inc., as Managing Director, Zebra Technologies Corp., as VP ...

It’s a very complex business but it ends with just one thing, a customer that is happy to buy our cars. We need to find more ...

This carrying case will release on 5th June alongside the Switch 2 and is available for $84.99 USD (or your regional ...