WINTER, 20, from California, has a dramatic style that she describes as a 'Pastel Kawaii Goth'. Her incredible look is a ...

Are you looking for some cute phone wallpapers? We've compiled a bunch of them here. Come grab yours and make your phone much more endearing!

Ready to make the cutest, most satisfying dessert art ever? 🍩 Learn how to recreate these magical galaxy & unicorn cakes paired with pastel milkshakes — plus step-by-step tips for making ...

Disney Store is getting pastel plush keychains of characters like Winnie the Pooh and Stitch from Disney Store Japan on April 14 for the cutest bag charms.

A DIY art space, a bounce house wonderland and a cat cafe are just a few of the places where you can get your kawaii fix around town.

Hello Kitty turns 50 on Friday. Befitting a pop icon at midlife, the bow-wearing character’s fictional birthday has brought museum exhibits, a theme park spectacle and accolades.

September is here — which obviously means it’s time for Halloween decor! And how perfect is this adorable, pastel Frankenstein trinket jar that’s available in Target’s Bullseye’s Playground section ...

How Japan's "most famous" artist, and others, are subverting the country's cute "kawaii" aesthetic to question the world we live in.

The DAJLIEN collection, set to be launched globally this month, was designed with those who enjoy working out at home in mind. Exercise equipment tends to be bulky and clash with decor. However, this ...

The trend became known as kawaii – the Japanese word for adorable. As kawaii gained in popularity, its self-infantilising followers embraced baby talk, pastel-coloured fashion and fluffy animals.