B2B buyers want outcomes, not specs. Help them make smarter decisions with strategic, insight-driven messaging. The post ...

Under Armour, Inc.’s UAA strategic transformation across its direct-to-consumer (DTC) model, product innovation and global expansion are driving meaningful progress toward sustainable growth and ...

reviews a common misunderstanding about customer value, and presents a comprehensive definition that both synthesizes existing research and serves as a model for delivering higher levels of value to ...

Consumer goods brands feel a constant tension: the push for short-term sales vs. the pull of long-term brand value.

Reshoring and nearshoring are driving the rise of regional distribution. The end of globalization means distributors must ...

Cespedes, Frank V., Benson P. Shapiro, and Elliot B. Ross. "Pricing, Profits, and Customer Value." Harvard Business School Background Note 811-016, September 2010 ...

Gupta, Sunil, Carl F. Mela, and Jose M. Vidal-Sanz. "The Value of a 'Free' Customer." Harvard Business School Working Paper, No. 07-035, December 2006.

Observability pioneer removes barriers to adoption with AI-driven autoinstrumentation so customers can realize value from their telemetry data faster than ever before One substantial hurdle ...

By prioritizing premium positioning, enhancing customer loyalty and leveraging ... This move toward a value-driven model fosters a healthier revenue stream and further cements Under Armour ...