Pegasystems has long been considered a leader in BPM and a smaller player in CRM. Management sizes the market at $60 billion-$70 billion, which includes both CRM and BPM. We note that the Pega ...

Under Armour, Inc.’s UAA strategic transformation across its direct-to-consumer (DTC) model, product innovation and global expansion are driving meaningful progress toward sustainable growth and ...

Regional link-building is a long-term strategy that can show a service-based business is an authority in both its region and ...

Marketers should embrace AI Search Optimization (AISO) as an opportunity to apply holistic approaches to search behavior ...

SHI, Marlabs, Brite, AMD, Okta and Snowflake are among the tech companies hiring in March. This month, SHI, Marlabs and Brite ...

Marketing often feels like a guessing game—especially for owners of small to medium-size businesses who don’t have a large, ...

Loyalty is nice—but advocacy fuels conversions, trust and sustainable expansion. Here's how to activate your biggest fans.

For instance, a company looking to integrate advanced analytics into its operations can leverage LLMs to create these tools ...

Inflation is no longer just an economic indicator—it’s a real challenge impacting businesses and their sales strategies across Africa. With rising costs of goods, services, and wages, CEOs, sales ...

Stay ahead in the digital marketplace with essential marketing strategies for online retailers in 2025 that drive conversions ...

Read about the unique challenges for the second-hand ecommerce market, accounting for fast-moving stock and five strategies ...

Khadija Khartit is a strategy, investment ... Some businesses closely monitor their customer relationships to identify ways to improve their service and products and to understand how to better ...